Basic Google Ads Learning Outline

1. Foundation & Basics

Understanding what Google Ads is and how it fits into digital marketing. Learn the auction system, Quality Score concepts, and how advertisers bid for ad placements across Google’s network.

2. Account Setup & Structure

Creating your Google Ads account, linking it with Google Analytics, and understanding the hierarchical structure of campaigns, ad groups, and ads. Learn best practices for organizing your account for optimal performance and management.

3. Campaign Types & Objectives

Explore different campaign types including Search, Display, Shopping, Video (YouTube), and App campaigns. Understand when to use each type based on your business goals and target audience.

4. Keyword Research & Strategy

Master keyword research tools and techniques. Learn about keyword match types (broad, phrase, exact), negative keywords, and how to build effective keyword lists that balance reach and relevance.

5. Ad Creation & Copywriting

Crafting compelling ad copy that drives clicks and conversions. Understanding ad extensions, responsive search ads, and A/B testing different creative approaches to optimize performance.

6. Targeting & Audiences

Demographic targeting, geographic targeting, device targeting, and audience targeting options. Learn how to reach the right people at the right time with your ads.

7. Bidding Strategies & Budget Management

Understanding manual vs automated bidding strategies, cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS). Learn how to set and manage budgets effectively.

8. Tracking & Conversion Setup

Implementing conversion tracking, Google Analytics integration, and understanding attribution models. Learn how to measure success and track ROI from your campaigns.

9. Performance Analysis & Optimization

Reading reports, identifying key metrics, and making data-driven optimizations. Learn how to improve Quality Scores, reduce costs, and increase conversion rates.

10. Advanced Features & Strategies

Remarketing campaigns, automated rules, scripts, and advanced audience targeting. Explore Google Ads Editor and other tools for efficient campaign management.

11. Policy Compliance & Best Practices

Understanding Google Ads policies, common disapproval reasons, and maintaining compliant campaigns. Learn industry best practices and staying updated with platform changes.

12. Certification & Continued Learning

Preparing for Google Ads certifications, staying current with new features, and building expertise through hands-on practice and ongoing education.

Each section should include practical exercises, real-world examples, and hands-on practice to build confidence and competency in Google Ads management.